Is F1 a one percent(er) sport? A ‘niche’ sport? Admittedly,
the drivers’ spacesuits tickle the
imagination; the cockpit view immerses the TV viewer; beautiful people at the
circuit tantalize; the precision, technological sophistication and
coordination of it all make no
mistake, is the stuff of dreams.
Sounds all elitist doesn’t it? In redefining this narrative, formula one
prides in being the most watched annual
sport series in the world: at 500 million of viewers per year, formula one is
consumed by a critical mass.
But it doesn’t feel that way. Mass consumption you
say? Somehow that number doesn’t sit well some sixty seven years into existence
of auto sports’ bespoke piece.
